It was in this last aspect Wedgwood invested most of his efforts, that is in associating an artistic legitimacy to his wares, to induce into them a feeling, or a token, of an educated taste. This effort was not without reason. During the second half of the 18th century, antique vases was one of the most studied and most highly valued artefacts, and Wedgwood probably saw no reason why it shouldn’t be so for the modern vases as well.