Wedgwood, who was a contemporary with Immanuel Kant, was of an extremely inquisitive mind; during his entire career he never ceased to experiment with his art, on every level. He conducted systematical experiments with his clay, his firings, and his ovens, as well as with his glazes. He continuously improved his management, accounting systems, and invented radically new methods of marketing and communication, and, most importantly, he generously and incessantly linked his production to the art world of his time: researching in antique art as well as heavily supporting and employing contemporary artists for research and design.

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